Abstract

Managing a TikTok Shop shouldn’t feel like navigating a maze. Yet for many sellers, TikTok's native seller dashboard presents more confusion than clarity. At Dimension Studios, we set out to simplify that experience. Our team designed a smart, centralized dashboard that gives sellers full control over their creators, products, and performance data. The platform also integrates AI insights based on seller data to help businesses grow, whether they are just starting out or scaling fast.

Context

The current TikTok Shop Seller Center is overwhelming. It displays a large amount of information, but offers little support for understanding what it all means. Sellers are often left with questions like:

• What do these numbers actually indicate?

• Are our creators generating value?

• Are our orders being fulfilled properly?

Many of the shops we support are run by small teams with limited time and resources. For them, the inability to quickly interpret important data can become a major barrier to continued success. A better way to manage and act on this information was clearly needed.

Solution

The product team (consisting of me and Renee Chang as designers and Louis, Joao, and Julian as developers) created a dashboard experience that focuses on clarity, speed, and control. It collects and presents essential data in a way that is easy to understand and act on. Sellers can immediately grasp what matters, make informed decisions, and grow their business more effectively.

Home Page

The home screen functions as the central hub for each shop’s activity, offering quick access to essential insights and metrics. During our research, we discovered that every shop values different types of data—some prioritize inventory turnover, others focus on fulfillment speed or top-performing products. Because of these varying needs, shop owners expressed a strong desire for dashboard flexibility.

To address this, we designed a customizable dashboard layout that allows users to tailor their home screen to reflect the data that matters most to them.

• Personalized dashboards let shops surface key metrics aligned with their unique workflows

• Visual summaries showcase trends, top products, and fulfillment statuses in an at-a-glance format

• Immediate access to high-priority information eliminates the need for users to navigate through multiple layers of the platform

This adaptable approach ensures that every user can shape their experience around their business goals, leading to more efficient decision-making and engagement.

(Video bellow by Renee Cheng - Lead Product Designer @ Dimension Studio)

AI Assistant

For many businesses, the sheer volume of metrics and performance data can be overwhelming. It’s often difficult to pinpoint which numbers truly matter for growth, especially when juggling product sales, creator performance, and revenue trends. To solve this, we developed an AI-powered chat assistant that interprets the full context of each shop’s operations.

• Understands sales history, creator performance, and revenue patterns to deliver relevant, actionable insights

• Responds to natural language questions, making complex data easy to access and understand

• Surfaces growth opportunities and flags areas needing attention—without requiring users to sift through dashboards

• Supports smarter, faster decision-making by distilling what matters most for each unique business

This assistant helps sellers stay focused on impact, not just information.

(Video bellow by Renee Cheng - Lead Product Designer @ Dimension Studio)

Affiliate Creator Performance

Creator-generated videos are a cornerstone of success on TikTok Shops, serving as a primary driver of product discovery and sales. Given their importance, we introduced a dedicated section for managing all aspects of creator performance—from video engagement to product impact.

• Tracks key metrics like conversion rates and click-through rates for each creator video

• Provides clear visibility into how specific products perform across different pieces of content

• Helps sellers understand which creators, formats, and content types are generating the most sales

• Centralizes creator data to make it easier to optimize partnerships and campaign strategies

This feature ensures sellers can manage creator relationships more strategically, with all the insights needed to grow through content.

(Video bellow by Renee Cheng - Lead Product Designer @ Dimension Studio)

Mobile Compatibility

Every feature of the dashboard was also designed with mobile users in mind.

• Optimized for quick, on-the-go check-ins

• Responsive design for ease of use on all devices

• Ensures access to important insights anytime, anywhere

Research

Our team researched several top-performing platforms to understand how to best present complex data. These included:

• Stripe, for financial clarity and design simplicity

• Shopify, for its seller-friendly structure

• Robinhood, for intuitive data visualization

• TikTok Seller Center, to understand existing challenges and limitations

This competitive analysis helped us create an interface that is both informative and easy to use.

Feedback and Collaboration

We involved real users at every step of the process. This included:

• TikTok sellers we already worked with

• Internal stakeholders who use seller data daily

• Members of our design and operations teams

Their feedback helped shape both the structure and functionality of the platform, ensuring it would meet real needs.

Design Approach

We focused on clarity in every detail. To make the data more meaningful:

• We used visual graphs to present trends and comparisons

• Metrics were paired with percentage changes in green or red to signal growth or decline

• Complex data was broken down into understandable summaries

Information Structure

Organizing data into a usable format was a key challenge. With user input and multiple design iterations, we developed a layout that separates content into clear sections, including:

• Sales and orders

• Creator performance

• Product analytics

• Financial metrics

• AI-driven recommendations

This structure makes it easier for sellers to navigate and act on their data quickly.

Future Plans

The dashboard is now live and actively used by shops we manage. The results have been transformative. Small businesses now feel empowered instead of overwhelmed, with tools that help them grow faster and with more confidence.

(Video bellow by Edwin, Jon, Jude, and Renee - Content Team and Design Team at Dimension Studio)

Looking ahead, we plan to develop this dashboard into a standalone software product. Our CEO has already presented it to major companies including TikTok headquarters in Los Angeles and Silicon Valley Bank. These conversations have confirmed both the demand for this solution and its potential impact.